At the 9th Gelar Batik Nusantara, held from June 24โ28, 2015 at the Jakarta Convention Center, three beautiful pieces of cloth resembling paintingsโbut created through the batik processโwere displayed prominently at the front of the exhibition room. A bespectacled man with a thick mustache could be seen squatting, mingling with other traders, and occasionally approaching prospective buyers who had been admiring his batik works for a while. His demeanor was less of a salesman and more of a curator. That man was the batik artisan Sapuan.

“Does the teacher really want to make batik?” asked the artist. “I was confused. It felt like he was mocking me.”
If youโve ever seen Indosat phone credit vouchers adorned with batik motifs, those were limited edition vouchers launched to commemorate National Batik Day in 2013. The batik designs featured on those vouchers belonged to none other than Sapuan, a batik craftsman from Pekalongan.
By profession, he is a civil servant and science teacher at Paninggaran 2 Middle School in the Pekalongan area. However, the deep-rooted tradition of batik in his community and his heritage as the son of a textile entrepreneur led him to embrace batik. Since 2005, he has been juggling both professions.
In his early batik endeavors, he drew from various references but favored direct observation. When he needed an illustrator to interpret his ideas, he found one not far from his home. Sapuan began brainstorming with this artist and continued researching themes for his batik designs. One day, the artist asked him pointedly about his commitment. โDoes the teacher really want to make batik?โ Sapuan recalls being taken aback, interpreting the question as a taunt.
“To me, batik is a spiritual path. There are many ways to reach God. The ultimate happiness is meeting the Divine.”
He was even more surprised when the artist compared batik-making to borrowing God’s hand. Their creative chemistry lasted until the artist passed away. โI havenโt found anyone like him since, but I must keep going,โ he remembers.
His concepts often exceeded his technical ability. โIโm not good at drawing, but Iโm great at critiquing,โ he jokes. โTo me, batik is a spiritual pathโthere are many doors to God. The greatest joy is to meet Him.โ In essence, for Sapuan, batik is a divinely sanctioned journey.
Creating a batik design holds unique expressive power. Batikology.org notes Sapuanโs works as carrying emotional weightโrestlessness transferred onto fabric. His batik tells stories. For instance, the motif Garuda Angkrem symbolizes the birth of a wise and just leader to restore Indonesia’s glory. Other themes include Bimasenaโs quest for the water of life and his encounter with Dewa Ruci, illustrated in the design Toward Suwung, and Oath of Three Eras, inspired by Youth Pledge Day.
Impact, Not the Goal
“From the artisan to the trader or buyer, batik must be blessed.”

Sapuanโs batik fabrics fetch spectacular pricesโranging from millions to hundreds of millions of rupiahโdepending on the time and complexity involved. โFor me, a batik piece might take a year or two. Commercially, it may not be profitable, but the soul of the batik lasts longer,โ he states.
โIf a batik is made perfectly or near-perfectly, it can last centuries. Even torn ancient batiks are displayed in prestigious galleries,โ he adds.
The commercialization of batik, to him, must still be rooted in spirituality. โFrom artisan to seller to buyer, there must be mutual consent. Whether profit is large or small, the blessing in that consent is what matters.โ
Some say making batik like Sapuanโs could leave you starving.
He argues that if batik-making is purely for income, the value is misplaced. โLet the money chase the batik,โ he asserts. โIf people love it, theyโll pay. Ultimately, theyโre paying for something within themselves.โ
Assigning fair value to batik is crucialโakin to fine art. โAs long as the price of batik rises, I can improve my workersโ lives. If they prosper, batik wonโt die.โ
His long production times often puzzle other artisans. โThey say making batik like me means you wonโt eat. That touches on faithโas if our sustenance comes from our efforts alone.โ
“People are more drawn to 10-digit figures because the worldly is more appealing.”
He flips the question: โAm I not still eating? Can I still smoke, host guests, send my child to school?โ
If his batik-making meant starvation, it implies batik is just a means, not a divine cultural gift. If someone values his work at 100 million, itโs merely a side effectโnot the goal. โPeople just love big numbers because the material world is so seductive.โ
To reach that valuation, he must be disciplined in production. A batik that takes two years consumes capital for wages and materials. And it still depends on the right buyerโnot just one who can afford it. โBeing able doesnโt mean willing. I still have many unsold pieces at home.โ
Production Method
“…if the batik is sold, the money circulates back into new batik production. From batik, by batik, for batik. Thatโs the cycle.”
On his production system, he ensures fair wages aligned with Pekalongan standards to avoid undercutting other artisans. Drawing from his experience as a teacher receiving various incentives, he applies the same structure to his team of 15โ20 artisans.
He maximizes efficiency too. โI count the minimum production cost. One kerosene stove serves six workers. If only three use it, my fuel cost doubles.โ
To maintain quality, he estimates how many workers are needed per piece. โWith 25 artisans, I break even. With 30, each earning IDR 25,000โ30,000 daily for one or two years, I reinvest the sales into new production. From batik, by batik, for batik. Thatโs the cycle.โ
โI want to be self-reliant, but independence isnโt easy. And being dependent isnโt pleasant either.โ
He doesnโt hide that a government officialโs wife once supported his long production timeline. โI want to be free, but itโs not easy. Yet being unfree isnโt comfortable.โ Her support symbolized appreciation for local craft amidst the dominance of global brands.
Sapuan likens batik to a natural river. Even in drought, some water still flows. โTrue hand-drawn batik will never die.โ
His presence among renowned artisans is a means to preserve the tradition. Thus, itโs disheartening when big businesses dismiss handmade batik in favor of printed versions. Batik isnโt just a commodityโitโs the soul of Indonesiaโs textile industry, grown from deep cultural roots.
โMaking batik is like playing music. The instruments might be the same, but everyone plays differently. Theyโre all heading toward suwung (emptiness). And thatโs the beauty of batik,โ he concludes.

